AP Education / The next chapter
Strong foundations.
Greater possibilities.
An independent platform. Real search momentum.
A focused plan to turn AP’s expertise into lasting commercial value.
Growth. Evidence. Opportunity.
September search clicks · year on year
01 / What we’ve built
00:35—01:10Independence creates
room to grow.
Separating AP Education from shared Ackerman Pierce structures gave AP a clearer digital identity, more control, and a foundation shaped around its own business.
Shared structures.
Connected dependencies.
Website, database, recruitment connections and measurement needed their own AP focus.
AP’s platform.
AP’s priorities.
- ✓Independent digital structuresWebsite/database separation and dedicated recruitment infrastructure.
- ✓AP-specific search & measurementSearch Console, Rank Math and analytics setup focused on AP.
- ✓A platform ready for the next phaseConnect services, evidence, jobs and meaningful business actions.
The value: AP can now build and measure around its own audiences.
02 / The momentum is visible
01:10—02:05The numbers give us
a reason to keep going.
in the supplied search export
Monthly search clicks · 2026
September 2026 is the strongest complete month. October is excluded because the export contains only three days.
+27.9%Q3 search clicks vs Q2
+39.4%Q3 impressions vs Q2
9.48%September click-through rate
More September clicks from fewer impressions; CTR rose from 5.03% in August.
03 / The market opportunity
02:05—02:50Expertise deserves
to be discovered.
The market is making specialist knowledge easier to find, trust and act on. AP has the expertise and learner evidence to build its own advantage.
People are already searching.
“Alternative education provision” appeared 440 times for AP in the full export, with no clicks yet.
Observed content approaches, reviewed 7 October 2026. This comparison does not claim measured ranking superiority.
04 / Jobs are part of the growth story
02:50—03:35Every live role can
open a door to AP.
AP is an education provider.
The right tutors are part of how it delivers.
Be found for relevant expertiseGenuine roles carry useful specialism, location and opportunity information.
Strengthen delivery capacityA clearer route from search to suitable, completed tutor applications.
Keep the experience credibleAccurate open roles and proper expiry help applicants take the right next step.
Open for applicationsIllustrative vacancy · example only
Specialist
SEND Tutor
Help a young person reconnect with learning through individual support.
244Jobs-page search clicks
153Job-listing search-appearance clicks
Keep genuine vacancies accurate, update meaningful changes, and close filled roles promptly. Search visibility is earned, not guaranteed.
05 / Build value AP keeps
03:35—04:45Build it once.
Make it work harder.
Useful pages, expert content and learner evidence become assets AP can improve, reuse and measure over time.
More value from the expertise AP already has. A useful guide can support search, a service page, a commissioner conversation and the next marketing campaign.
06 / Measurable progression
04:45—05:25Progress you can see.
Value you can measure.
The next question is commercial: which searches, pages and journeys create useful enquiries and suitable tutor applications?
Relevant discoveryService searches · tutor searches · helpful content
Meaningful actionCompleted enquiries · completed applications
Commercial contributionQualification · placements · delivery capacity · value
Search growth is established. The next phase connects it to AP’s operational outcomes.
Outcome baseline and targets agreed at Day 14. These are proposed measures, not reported conversion results.
A stronger website should help AP answer:
Where is the next useful conversation coming from?
07 / The next chapter
05:25—06:00The foundation is there.
Let’s build what comes next.
AP EDUCATIONExpertise, learner evidence & approvals
MARKETINGContent, campaigns & consistent publishing
RAISearch, implementation, validation & measurement
Agree the priorities.
Commit to measurable progress.
The 90 days cover delivery and early optimisation. Search and commercial outcomes can take longer. Scope and commercial terms are agreed separately.